Adelphic’s programmatic retail advertising solution helps marketers reach real consumers across connected TV, digital out-of-home (DOOH), audio, mobile and desktop. With our people-based, omnichannel platform, brands can connect with consumers based on actual retail transactions made both in-store and online.
Key Benefits of Programmatic Retail Advertising
Deterministically reach shoppers at scale across all devices
- Connect with consumers across all devices, including connected TV (CTV), linear TV, mobile, display, audio, digital out-of-home (DOOH) and more
- Follow consumers through all different shopping habits to reach them wherever they are
- Leverage emerging technologies like shoppable ads to enhance the shopping experience.
Reach Target Audiences
- Understand your target audience’s preferences, brand affinity, shopping habits and more
- Utilize your CRM data to connect with existing customers or to reach new or lapsed customers
- Capitalize on real-world “movement” data to drive in-store traffic and target in-store consumers
Leverage our comprehensive suite of measurement solutions for both online and in-store retail
- Measure actual retail sales – both online and in-store – that resulted from campaign exposure
- Know who was exposed to your ads and who actually took action
- Optimize on the fly with real-time reporting for in-flight optimization and mid-campaign updates