Retail Advertising

Adelphic’s programmatic retail advertising solution helps marketers reach real consumers across connected TV, digital out-of-home (DOOH), audio, mobile and desktop without relying on third-party cookies. With our people-based, omnichannel platform, brands can connect with consumers based on actual retail transactions while managing reach and frequency across all channels.

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Key Benefits of Programmatic Retail Advertising

Omnichannel Execution

Deterministically reach shoppers at scale across all devices

  • Connect with consumers across all devices, including CTV, linear TV, mobile, display, audio, digital out-of-home (DOOH) and more
  • Reach consumers at all stages of the marketing funnel, and drive them down the funnel with sequential messaging – for example, retargeting those exposed to a CTV ad with an online coupon
  • Engage your audiences with emerging technologies like shoppable ads – including shoppable CTV ads leveraging QR codes – to create a seamless shopping experience

Reach Target Audiences

Lean on our strategic integrations to target consumers

  • Understand your audience’s preferences, brand affinity, shopping habits and more
  • Seamlessly onboard CRM data for direct matching against Viant’s database, allowing you to build upon your existing customer base or reach new or lapsed customers by retargeting or building lookalike audiences
  • Capitalize on real-world “movement” data to differentiate between those who are shopping in-store versus those shopping only online

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Advanced Reporting

Leverage our comprehensive suite of measurement solutions for both online and in-store retail

  • Prove the effectiveness of your omnichannel campaigns with multi-touch attribution (MTA), which allows you to see the complete picture of your advertising efforts
  • Measure actual retail sales – both online and in-store – that resulted from campaign exposure
  • Know who was exposed to your ads and who actually took action
  • Optimize on the fly with real-time reporting for in-flight optimization and mid-campaign updates

Learn How to Reach Retail Shoppers

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