Retail Advertising

Adelphic’s programmatic retail advertising solution helps marketers reach real consumers across connected TV, digital out-of-home (DOOH), audio, mobile and desktop. With our people-based, omnichannel platform, brands can connect with consumers based on actual retail transactions made both in-store and online.

Clothes hang on a rack inside a store

Key Benefits of Programmatic Retail Advertising

Omnichannel Execution

Deterministically reach shoppers at scale across all devices

Reach Target Audiences

Lean on our strategic integrations to target consumers

  • Understand your target audience’s preferences, brand affinity, shopping habits and more
  • Utilize your CRM data to connect with existing customers or to reach new or lapsed customers
  • Capitalize on real-world “movement” data to drive in-store traffic and target in-store consumers

RTA (Retail Transaction Aggregator) Logo

Inscape Logo

Kantar Millward Brown logo

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Advanced Reporting

Leverage our comprehensive suite of measurement solutions for both online and in-store retail

  • Measure actual retail sales – both online and in-store – that resulted from campaign exposure
  • Know who was exposed to your ads and who actually took action
  • Optimize on the fly with real-time reporting for in-flight optimization and mid-campaign updates

Learn How to Reach Retail Shoppers

Start driving down your DSP cost today! Get Started