Press Releases

Audio Partnerships Offer Access to More Than 90% of Available Streaming Audio and Podcast Inventory

New Whitepaper Highlights how COVID-19 has Accelerated Online Shopping and how Marketers can Better Reach Shoppers With an Omnichannel Approach

Single holistic view across omnichannel media now available for marketers

Leading self-service advertising platform provides pre-bid avoidance segments, helping advertisers avoid unwanted impressions

New Programmatic Report Shows Trader Opinions and Challenges, Coincides With National Programmatic Advertising Day

Viant, a leading advertising technology company, announced today it has completed a company buyout and that the Viant co-founders, Tim and Chris Vanderhook, are taking back control of the ad tech company from Meredith Corporation.

Vistar Media, the global leader in programmatic technology for digital out-of-home (OOH), today announced an expansion of the programmatic OOH ecosystem through partnerships with the world’s leading omnichannel demand-side platforms (DSPs).

Adelphic®, a Viant subscription-based self-service platform for cross-channel programmatic advertising, today announced the launch of the first annual National Programmatic Advertising Day.

Adelphic®, a Viant subscription-based self-service platform for cross-channel programmatic advertising, today announced new viewability, fraud prediction and bid optimization capabilities powered by the platform’s advanced machine learning functionality.

Adelphic®, a Viant subscription-based self-service platform for cross-channel programmatic advertising, today announced an enhancement to programmatic audio inventory.

Adelphic continues to expand reach and add features across its digital out-of-home offering with new formats and foot traffic attribution capabilities.

SaaS model saves marketers up to 80 percent in DSP fees and offers greater transparency into media and technology costs

Addition of DoubleVerify Provides Clients With Enhanced Measurement Capabilities, and Management of Non Human Traffic

Adelphic, a Viant® people-based, self-service platform for cross-channel programmatic advertising, announced today the addition of digital out-of-home (DOOH) inventory to its platform….

Adelphic, part of the Time Inc. ad-tech unit Viant, said Wednesday that its digital out-of-home ad inventory is now available through Rubicon Project’s private marketplace.

Enplay, MDC Media Partners OOH Unit, Signs On As Launch Partner

Launch of Adelphic Deals empowers clients with packages of high quality, premium inventory curated to drive viewability and completion rates

Addition of IAS Viewability Reporting Drives Significant Performance Improvement for Clients

Adelphic’s Self-Service Programmatic Capabilities Bolster Viant’s People-Based Offerings. Combination Will Create the Industry’s First People-Based Demand-Side Platform, Powered by Over 1 Billion Registered Users Globally.

The ways that marketers can measure whether digital campaigns drove store visits are growing — and getting more powerful.

In another sign of native video advertising coming into the programmatic fold, native ad platform Sharethrough announced an integration Tuesday with mobile demand side platform (DSP) Adelphic.

Adelphic, the leading mobile and cross-channel demand side platform (DSP), today announced a partnership with Integral Ad Science (IAS), the technology and data company that empowers the advertising industry to effectively influence consumers everywhere.

Adelphic, the leading mobile and cross-channel demand side platform (DSP), today announced a partnership with TripleLift, the largest programmatic native technology company.

Adelphic, a mobile and cross-channel demand-side platform (DSP), on Monday announced a partnership with TripleLift, a programmatic native technology company.

Kargo, the leader in mobile brand advertising, today announced a new strategic global partnership with Adelphic, the leading mobile and cross-channel demand side platform (DSP).

Adelphic and Grapeshot on Thursday announced that ad buyers can now use Live Audience, Grapeshot’s pre-bid keyword targeting solution, via Adelphic’s mobile-first programmatic media solution, to reach live audiences.

First Application of Grapeshot’s Keyword-Driven Targeting and Brand Safety Tools on a Mobile First Platform.

Adelphic, the mobile and cross-device DSP, released on Wednesday a new cross-channel behavior-centric solution for its DSP. The new product, powered by “Behavior Graph,” is supported by Adelphic’s patented algorithm that tracks users across devices and measures various behaviors, learning from the data points over time.

Behavior Graph™, integrated into demand-side platform, includes both cross-channel device and behavioral data for precision and performance