Press Releases

Explore the latest press releases from Adelphic.

Adelphic Expands Programmatic Audio Advertising Capabilities Through New AdsWizz Integration

Audio Partnerships Offer Access to More Than 90% of Available Streaming Audio and Podcast Inventory

Viant’s Adelphic Releases Analysis of Ecommerce Acceleration

New Whitepaper Highlights how COVID-19 has Accelerated Online Shopping and how Marketers can Better Reach Shoppers With an Omnichannel Approach

Viant Announces Integration With WideOrbit, Automating Linear TV Buying and Delivery

Single holistic view across omnichannel media now available for marketers

Adelphic Extends Partnership With IAS, Offering Custom Keyword Pre-Bid Optimization

Leading self-service advertising platform provides pre-bid avoidance segments, helping advertisers avoid unwanted impressions

Adelphic Report: Are Programmatic Traders Set Up for Success?

New Programmatic Report Shows Trader Opinions and Challenges, Coincides With National Programmatic Advertising Day

Viant Co-Founders Acquire Meredith Corporation’s 60% Stake in Company

Viant, a leading advertising technology company, announced today it has completed a company buyout and that the Viant co-founders, Tim and Chris Vanderhook, are taking back control of the ad tech company from Meredith Corporation.

Vistar Media Opens Programmatic Ecosystem Through Partnerships with Adelphic, Amobee, MediaMath and Verizon Media

Vistar Media, the global leader in programmatic technology for digital out-of-home (OOH), today announced an expansion of the programmatic OOH ecosystem through partnerships with the world’s leading omnichannel demand-side platforms (DSPs).

Adelphic Launches Inaugural National Programmatic Advertising Day, Hosts Programmatic Advertising Summit

Adelphic®, a Viant subscription-based self-service platform for cross-channel programmatic advertising, today announced the launch of the first annual National Programmatic Advertising Day.

Adelphic Announces Advanced Machine Learning Capabilities

Adelphic®, a Viant subscription-based self-service platform for cross-channel programmatic advertising, today announced new viewability, fraud prediction and bid optimization capabilities powered by the platform’s advanced machine learning functionality.

Adelphic Announces New Programmatic Audio Inventory Integrations, Further Enhancing Omni-Channel DSP

Adelphic®, a Viant subscription-based self-service platform for cross-channel programmatic advertising, today announced an enhancement to programmatic audio inventory.

Adelphic® Announces New Inventory Integrations, Becomes the Industry’s Leading Digital Out-of-Home Connected DSP

Adelphic continues to expand reach and add features across its digital out-of-home offering with new formats and foot traffic attribution capabilities.

Adelphic Launches Innovative Subscription Pricing

SaaS model saves marketers up to 80 percent in DSP fees and offers greater transparency into media and technology costs

Viant’s Adelphic Partners with DoubleVerify, Adding Pre-bid Viewability and Brand Safety Targeting To Its Cross-Channel Platform

Addition of DoubleVerify Provides Clients With Enhanced Measurement Capabilities, and Management of Non Human Traffic

Adelphic Introduces Digital Out-of-Home Ad Buying

Adelphic, a Viant® people-based, self-service platform for cross-channel programmatic advertising, announced today the addition of digital out-of-home (DOOH) inventory to its platform….

Out-Of-Home Ads Go Programmatic With New Pact

Adelphic, part of the Time Inc. ad-tech unit Viant, said Wednesday that its digital out-of-home ad inventory is now available through Rubicon Project’s private marketplace.

Viant’s Adelphic Expands Publisher Marketplace with Brand Safe PMP Deals

Launch of Adelphic Deals empowers clients with packages of high quality, premium inventory curated to drive viewability and completion rates

Viant’s Adelphic Partners with Integral Ad Science, Closing the Loop Between Viewability, Targeting and Measurement

Addition of IAS Viewability Reporting Drives Significant Performance Improvement for Clients

Time Inc.’s Viant to Acquire Adelphic

Adelphic’s Self-Service Programmatic Capabilities Bolster Viant’s People-Based Offerings. Combination Will Create the Industry’s First People-Based Demand-Side Platform, Powered by Over 1 Billion Registered Users Globally.

Programmatic Advertisers Get Even More Precise Consumer Location Data With New Pact

The ways that marketers can measure whether digital campaigns drove store visits are growing — and getting more powerful.

Sharethrough adds its first DSP integration to scale native programmatic video with Adelphic

In another sign of native video advertising coming into the programmatic fold, native ad platform Sharethrough announced an integration Tuesday with mobile demand side platform (DSP) Adelphic.

Adelphic Partners with Integral Ad Science to Unveil Pre-Bid Targeting for Cross-Channel Programmatic Ad Campaigns

Adelphic, the leading mobile and cross-channel demand side platform (DSP), today announced a partnership with Integral Ad Science (IAS), the technology and data company that empowers the advertising industry to effectively influence consumers everywhere.

Adelphic Partners with TripleLift to Unveil a Self-Serve Native Workflow

Adelphic, the leading mobile and cross-channel demand side platform (DSP), today announced a partnership with TripleLift, the largest programmatic native technology company.

Adelphic Partners With TripleLift On Self-Serve Native Workflow

Adelphic, a mobile and cross-channel demand-side platform (DSP), on Monday announced a partnership with TripleLift, a programmatic native technology company.

Kargo Partners with Adelphic to Bring Together Brands & Publishers to Improve Mobile Advertising ROI

Kargo, the leader in mobile brand advertising, today announced a new strategic global partnership with Adelphic, the leading mobile and cross-channel demand side platform (DSP).

Adelphic, Grapeshot Team For Live Audience Targeting, Brand Safety Too

Adelphic and Grapeshot on Thursday announced that ad buyers can now use Live Audience, Grapeshot’s pre-bid keyword targeting solution, via Adelphic’s mobile-first programmatic media solution, to reach live audiences.

Adelphic and Grapeshot Announce Turnkey Integration for Precision Live Audience Targeting and Brand Safety

First Application of Grapeshot’s Keyword-Driven Targeting and Brand Safety Tools on a Mobile First Platform.

Adelphic Adds Behavior-Centric Cross-Channel Solution To Its DSP

Adelphic, the mobile and cross-device DSP, released on Wednesday a new cross-channel behavior-centric solution for its DSP. The new product, powered by “Behavior Graph,” is supported by Adelphic’s patented algorithm that tracks users across devices and measures various behaviors, learning from the data points over time.

Adelphic Launches First Behavior-Centric Cross-Channel Programmatic Ad Solution

Behavior Graph™, integrated into demand-side platform, includes both cross-channel device and behavioral data for precision and performance

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