Press Releases | Adelphic

September 19, 2019 Adelphic Launches Inaugural National Programmatic Advertising Day, Hosts Programmatic Advertising Summit

Adelphic®, a Viant subscription-based self-service platform for cross-channel programmatic advertising, today announced the launch of the first annual National Programmatic Advertising Day.

June 11, 2019 Adelphic Announces Advanced Machine Learning Capabilities

Adelphic®, a Viant subscription-based self-service platform for cross-channel programmatic advertising, today announced new viewability, fraud prediction and bid optimization capabilities powered by the platform’s advanced machine learning functionality.

February 12, 2019 Adelphic Announces New Programmatic Audio Inventory Integrations, Further Enhancing Omni-Channel DSP

Adelphic®, a Viant subscription-based self-service platform for cross-channel programmatic advertising, today announced an enhancement to programmatic audio inventory.

Adelphic continues to expand reach and add features across its digital out-of-home offering with new formats and foot traffic attribution capabilities.

November 7, 2018 Adelphic Launches Innovative Subscription Pricing

SaaS model saves marketers up to 80 percent in DSP fees and offers greater transparency into media and technology costs

Addition of DoubleVerify Provides Clients With Enhanced Measurement Capabilities, and Management of Non Human Traffic

October 5, 2017 Adelphic Introduces Digital Out-of-Home Ad Buying

Adelphic, a Viant® people-based, self-service platform for cross-channel programmatic advertising, announced today the addition of digital out-of-home (DOOH) inventory to its platform….

October 4, 2017 Out-Of-Home Ads Go Programmatic With New Pact

Adelphic, part of the Time Inc. ad-tech unit Viant, said Wednesday that its digital out-of-home ad inventory is now available through Rubicon Project’s private marketplace.

Enplay, MDC Media Partners OOH Unit, Signs On As Launch Partner