Press Releases Archives

November 7, 2018 Adelphic Adelphic Launches Innovative Subscription Pricing

SaaS model saves marketers up to 80 percent in DSP fees and offers greater transparency into media and technology costs

November 28, 2017 Adelphic Viant’s Adelphic Partners with DoubleVerify, Adding Pre-bid Viewability and Brand Safety Targeting To Its Cross-Channel Platform

Addition of DoubleVerify Provides Clients With Enhanced Measurement Capabilities, and Management of Non Human Traffic

October 5, 2017 Adelphic Adelphic Introduces Digital Out-of-Home Ad Buying

Adelphic, a Viant® people-based, self-service platform for cross-channel programmatic advertising, announced today the addition of digital out-of-home (DOOH) inventory to its platform….

October 4, 2017 Adelphic Out-Of-Home Ads Go Programmatic With New Pact

Adelphic, part of the Time Inc. advertising software company Viant, said Wednesday that its digital out-of-home ad inventory is now available through Rubicon Project’s private marketplace.

October 4, 2017 Adelphic Viant’s Adelphic Launches Programmatic Digital Out-Of-Home Ad Buying, Extending Cross-Channel Breadth and Capability

Enplay, MDC Media Partners OOH Unit, Signs On As Launch Partner

June 14, 2017 Adelphic Viant’s Adelphic Expands Publisher Marketplace with Brand Safe PMP Deals

Launch of Adelphic Deals empowers clients with packages of high quality, premium inventory curated to drive viewability and completion rates

May 18, 2017 Adelphic Viant’s Adelphic Partners with Integral Ad Science, Closing the Loop Between Viewability, Targeting and Measurement

Addition of IAS Viewability Reporting Drives Significant Performance Improvement for Clients

January 23, 2017 Adelphic Time Inc.’s Viant to Acquire Adelphic

Adelphic’s Self-Service Programmatic Capabilities Bolster Viant’s People-Based Offerings. Combination Will Create the Industry’s First People-Based Demand-Side Platform, Powered by Over 1 Billion Registered Users Globally.

January 20, 2017 Adelphic Programmatic Advertisers Get Even More Precise Consumer Location Data With New Pact

The ways that marketers can measure whether digital campaigns drove store visits are growing — and getting more powerful.