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August 18, 2016   Adelphic Adelphic Adds Behavior-Centric Cross-Channel Solution To Its DSP

Adelphic, the mobile and cross-device DSP, released on Wednesday a new cross-channel behavior-centric solution for its DSP. The new product, powered by “Behavior Graph,” is supported by Adelphic’s patented algorithm that tracks users across devices and measures various behaviors, learning from the data points over time.

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