Press Releases Archives

October 4, 2017 Adelphic Out-Of-Home Ads Go Programmatic With New Pact

Adelphic, part of the Time Inc. advertising software company Viant, said Wednesday that its digital out-of-home ad inventory is now available through Rubicon Project’s private marketplace.

October 4, 2017 Adelphic Viant’s Adelphic Launches Programmatic Digital Out-Of-Home Ad Buying, Extending Cross-Channel Breadth and Capability

Enplay, MDC Media Partners OOH Unit, Signs On As Launch Partner

June 14, 2017 Adelphic Viant’s Adelphic Expands Publisher Marketplace with Brand Safe PMP Deals

Launch of Adelphic Deals empowers clients with packages of high quality, premium inventory curated to drive viewability and completion rates

May 18, 2017 Adelphic Viant’s Adelphic Partners with Integral Ad Science, Closing the Loop Between Viewability, Targeting and Measurement

Addition of IAS Viewability Reporting Drives Significant Performance Improvement for Clients

January 23, 2017 Adelphic Time Inc.’s Viant to Acquire Adelphic

Adelphic’s Self-Service Programmatic Capabilities Bolster Viant’s People-Based Offerings. Combination Will Create the Industry’s First People-Based Demand-Side Platform, Powered by Over 1 Billion Registered Users Globally.

January 20, 2017 Adelphic Programmatic Advertisers Get Even More Precise Consumer Location Data With New Pact

The ways that marketers can measure whether digital campaigns drove store visits are growing — and getting more powerful.

January 10, 2017 Adelphic Sharethrough adds its first DSP integration to scale native programmatic video with Adelphic

In another sign of native video advertising coming into the programmatic fold, native ad platform Sharethrough announced an integration Tuesday with mobile demand side platform (DSP) Adelphic.

November 14, 2016 Adelphic Adelphic Partners with Integral Ad Science to Unveil Pre-Bid Targeting for Cross-Channel Programmatic Ad Campaigns

Adelphic, the leading mobile and cross-channel demand side platform (DSP), today announced a partnership with Integral Ad Science (IAS), the technology and data company that empowers the advertising industry to effectively influence consumers everywhere.

October 31, 2016 Adelphic Adelphic Partners with TripleLift to Unveil a Self-Serve Native Workflow

Adelphic, the leading mobile and cross-channel demand side platform (DSP), today announced a partnership with TripleLift, the largest programmatic native technology company.