Press Releases Archives

September 19, 2019 Adelphic Adelphic Launches Inaugural National Programmatic Advertising Day, Hosts Programmatic Advertising Summit

Adelphic®, a Viant subscription-based self-service platform for cross-channel programmatic advertising, today announced the launch of the first annual National Programmatic Advertising Day.

June 11, 2019 Adelphic Adelphic Announces Advanced Machine Learning Capabilities

Adelphic®, a Viant subscription-based self-service platform for cross-channel programmatic advertising, today announced new viewability, fraud prediction and bid optimization capabilities powered by the platform’s advanced machine learning functionality.

February 12, 2019 Adelphic Adelphic Announces New Programmatic Audio Inventory Integrations, Further Enhancing Omni-Channel DSP

Adelphic®, a Viant subscription-based self-service platform for cross-channel programmatic advertising, today announced an enhancement to programmatic audio inventory.

December 6, 2018 Adelphic Adelphic® Announces New Inventory Integrations, Becomes the Industry’s Leading Digital Out-of-Home Connected DSP

Adelphic continues to expand reach and add features across its digital out-of-home offering with new formats and foot traffic attribution capabilities.

November 7, 2018 Adelphic Adelphic Launches Innovative Subscription Pricing

SaaS model saves marketers up to 80 percent in DSP fees and offers greater transparency into media and technology costs

November 28, 2017 Adelphic Viant’s Adelphic Partners with DoubleVerify, Adding Pre-bid Viewability and Brand Safety Targeting To Its Cross-Channel Platform

Addition of DoubleVerify Provides Clients With Enhanced Measurement Capabilities, and Management of Non Human Traffic

October 5, 2017 Adelphic Adelphic Introduces Digital Out-of-Home Ad Buying

Adelphic, a Viant® people-based, self-service platform for cross-channel programmatic advertising, announced today the addition of digital out-of-home (DOOH) inventory to its platform….

October 4, 2017 Adelphic Out-Of-Home Ads Go Programmatic With New Pact

Adelphic, part of the Time Inc. advertising software company Viant, said Wednesday that its digital out-of-home ad inventory is now available through Rubicon Project’s private marketplace.

October 4, 2017 Adelphic Viant’s Adelphic Launches Programmatic Digital Out-Of-Home Ad Buying, Extending Cross-Channel Breadth and Capability

Enplay, MDC Media Partners OOH Unit, Signs On As Launch Partner