Press Releases | Adelphic

August 25, 2016 Adelphic Adelphic, Grapeshot Team For Live Audience Targeting, Brand Safety Too

Adelphic and Grapeshot on Thursday announced that ad buyers can now use Live Audience, Grapeshot’s pre-bid keyword targeting solution, via Adelphic’s mobile-first programmatic media solution, to reach live audiences.

August 25, 2016 Adelphic Adelphic and Grapeshot Announce Turnkey Integration for Precision Live Audience Targeting and Brand Safety

First Application of Grapeshot’s Keyword-Driven Targeting and Brand Safety Tools on a Mobile First Platform.

August 18, 2016 Adelphic Adelphic Adds Behavior-Centric Cross-Channel Solution To Its DSP

Adelphic, the mobile and cross-device DSP, released on Wednesday a new cross-channel behavior-centric solution for its DSP. The new product, powered by “Behavior Graph,” is supported by Adelphic’s patented algorithm that tracks users across devices and measures various behaviors, learning from the data points over time.

August 17, 2016 Adelphic Adelphic Launches First Behavior-Centric Cross-Channel Programmatic Ad Solution

Behavior Graph™, integrated into demand-side platform, includes both cross-channel device and behavioral data for precision and performance