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People who watch #swimming during the #Olympics are more likely to enjoy a craft beer. Learn more about your customers’ interests with Adelphic, the people-based DSP: https://t.co/ktoDpUu2pQ #Tokyo2020
To succeed in today’s cookieless environment, #marketers need adopt new measurement strategies that better account for today’s CTV viewing habits. @magnite VP Garrett McGrath explains how important the #household is in our latest panel: https://t.co/Ig9hk2YoX9
By leveraging #Householding, #marketers can build authentic connections with their customers, all while prioritizing privacy and delivering relevant, personalized #advertising, writes SVP Rasika Narang in @Digiday:
How marketers are creating long-term customer relationships by leveraging householding
These days many marketers are distracted from those core truths by the plethora of data and technology available at their fingertips.