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"Advice for managing frequency: 1. Utilize a DSP and 2. Manage your buys across publishers – know where you have the opportunity to run your ads." - @dentsuUSA VP Video Innovation, Brad Stockton
“CTV gives you better control over reach and frequency, With cookies, consumers see the same ad over and over again. But if you insert the household, you can control that across devices.” - Co-Founder and CEO at @viant_tech, Tim Vanderhook. Learn more:
Viant Awarded U.S. Patent For Internet Connected Household Identification | Viant
Viant announced that it has been granted a patent for “Internet Connected Household Identification for Online Measurement and Dynamic Content De...