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Retailers saw record revenue during the pandemic + it forced them to focus on digital transformation. Looking to the future, businesses have a chance to harmonize in-store, with online experiences. Our VP of Industry, Retail + Dining, @mwade3000, explains:
Three Ways For Retailers to Capitalize On Shoppers Coming Back to Stores
The e-commerce boom driven by the lockdown catapulted many retailers to record revenues. Now, facing persistent socioeconomic challenges, retailers ar...
NEW: Our partnership with @iris_tv, brings a first-of-its-kind solution, integrating IRIS-enabled insights with VIANT Household ID empowering marketers to bring new levels of actionable, targetable consumer broadcast and on-demand data. Read more: https://t.co/lV9TBxL24B
Using Viant's cookieless ID solution, this B2B marketing agency was able to maximize online conversions by applying direct integrations + leveraging geotargeting to refine people-based audience groups – leading to a 31% lift in site actions. Learn more:
B2B Digital Marketing Agency – Adelphic Case Study
Discover how a B2B marketing agency leveraged Viant’s cookieless solution to generate 11.5x ROAS and 39% lift in conversions.