Four programmatic traders reveal what life is really like on the front lines of the ad industry

Hungry Media Planner/Buyer

“I’m chewing on how to convince a client there’s no need to spend over $100 CPM”

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Wifed-Up Trading Strategist

“I’m always talking to my wife in acronyms and speaking code like ‘impressions’ and ‘flights.”

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30-Year-Old Agency Media Planner/Buyer

“I can be a bit a Dance Mom when it comes to coordinating presentations”

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Lone Ranger Manager of Programmatic Solutions

“Another liquidation campaign came down and they need it up and active within 24 hours”

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The Programmatic Trader’s Ultimate Wish List

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How Adelphic Makes Programmatic Traders’ Lives Easier

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How Machine Learning Can Solve Your Viewability Challenges

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Debunking the top 5 stereotypes of programmatic traders

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#ProgAdDay on Instagram

Thank you adelphicdsp for providing a day to recognize our programmatic media buyers! #ProgAdDay ...

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Ahead of #ProgAdDay, thank you, @blue449, for being a great #programmatic partner! From the team at #Adelphic. ...

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Happy #ProgAdDay! To celebrate, we thank @andieswim for being a great #programmatic partner this year! - Your team at #Adelphic ...

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@xaxis takes the stage to present “The AI Advantage” at #Adelphic’s #ProgAdDay Summit. ...

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Instagram post 17923200613338868 #Adelphic is leading the celebrations for National Programmatic Advertising Day with insights from #programmatic leaders including @xaxis, @cadreon_ipg, @havas & @sparkfoundry! If you're a trader at a brand/agency in Chicago, join us at the link in bio! #ProgAdDay

#Adelphic is leading the celebrations for National Programmatic Advertising Day with insights from #programmatic leaders including @xaxis, @cadreon_ipg, @havas & @sparkfoundry! If you're a trader at a brand/agency in Chicago, join us at the link in bio! #ProgAdDay ...

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Instagram post 17865209488521154 #Adelphic’s #Programmatic #Advertising Summit will feature a series of engaging panels, as well as raffle giveaways, a magician, live DJ and more! If you're a trader at a brand/agency in Chicago, join us for #ProgAdDay at the link in bio! 🎉

#Adelphic’s #Programmatic #Advertising Summit will feature a series of engaging panels, as well as raffle giveaways, a magician, live DJ and more! If you're a trader at a brand/agency in Chicago, join us for #ProgAdDay at the link in bio! 🎉 ...

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Instagram post 17854685830601430 Mark your calendars! November 7 is the first-ever National Programmatic Advertising Day, a day created to honor all #programmatic #advertising professionals. Read more in @adage about #ProgAdDay 🔗 link in bio

Mark your calendars! November 7 is the first-ever National Programmatic Advertising Day, a day created to honor all #programmatic #advertising professionals. Read more in @adage about #ProgAdDay 🔗 link in bio ...

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Instagram post 18112843051038534 11/7 is National Programmatic Advertising Day! Programmatic advertising has helped many brands make smarter decisions with #marketingdata. What are you doing to celebrate? 
#wishingyouandyours
#programmatic #datadriven #DataWithMoxie #ProgAdDay #advertising #marketing #data

11/7 is National Programmatic Advertising Day! Programmatic advertising has helped many brands make smarter decisions with #marketingdata. What are you doing to celebrate?
#wishingyouandyours
#programmatic #datadriven #DataWithMoxie #ProgAdDay #advertising #marketing #data
...

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Instagram post 18079122796088699 In advance of the #ProgAdDay celebrations, the #Adelphic team thanks @phdworldwide for being a great #programmatic partner this year!

In advance of the #ProgAdDay celebrations, the #Adelphic team thanks @phdworldwide for being a great #programmatic partner this year! ...

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“The time is now to incorporate emerging channels into your #programmatic mix,” says @sparkfoundry at the #ProgAdDay Summit! ...

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TODAY at the @Digiday Media Buying Summit: #Adelphic’s CMO explains the top 2020 #programmatic trends, including privacy regulations and the critical components of a forward platform strategy.
#ProgAdDay
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Instagram post 17848577395698366 In honor of #ProgAdDay, we want to thank @xaxis for being a great #programmatic partner this year! – Your team at #Adelphic

In honor of #ProgAdDay, we want to thank @xaxis for being a great #programmatic partner this year! – Your team at #Adelphic ...

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Instagram post 18112088491035409 Break out the confetti! Happy #progadday! Huge thank to all the media buyers out there! You are appreciated! #media #advertising

Break out the confetti! Happy #progadday! Huge thank to all the media buyers out there! You are appreciated! #media #advertising ...

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Instagram post 18073914307145700 Behind the scenes: Getting ready for our webinar on #programmatic #advertising with @eMarketer #ProgAdDay

Behind the scenes: Getting ready for our webinar on #programmatic #advertising with @eMarketer #ProgAdDay ...

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In honor of #ProgAdDay, we want to thank @sparkfoundry for being a great #programmatic partner this year! – Your team at #Adelphic ...

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In honor of #ProgAdDay, we want to thank @amnetgroup for being a great #programmatic partner this year! – Your team at #Adelphic ...

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In honor of #ProgAdDay, we want to thank @mrm_mccann for being a great #programmatic partner this year! – Your team at #Adelphic ...

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Instagram post 17847161725727985 As we recognize traders on #ProgAdDay, #Adelphic thanks @horizonmediainc for being a great #programmatic partner this year!

As we recognize traders on #ProgAdDay, #Adelphic thanks @horizonmediainc for being a great #programmatic partner this year! ...

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‪At #Adelphic’s #ProgAdDay Summit, @Cadreon_IPG presents “Making Location Advertising and Measurement Wok in Programmatic.”‬ ...

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Instagram post 17985724555282903 Ahead of #ProgAdDay, thank you, @starcomww for being a great #programmatic partner! From your team at #Adelphic.

Ahead of #ProgAdDay, thank you, @starcomww for being a great #programmatic partner! From your team at #Adelphic. ...

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Instagram post 18072064579001032 Cheers to a great #DigidayProgrammatic! Thank you to everyone who joined us at the event!

#ProgAdDay #programmatic

Cheers to a great #DigidayProgrammatic! Thank you to everyone who joined us at the event!

#ProgAdDay #programmatic
...

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Instagram post 17929413475288656 With features like more #automation options and an #omnichannel focus, #Adelphic makes #programmatic #traders’ lives easier. Read more at the link in bio.

#ProgAdDay

With features like more #automation options and an #omnichannel focus, #Adelphic makes #programmatic #traders’ lives easier. Read more at the link in bio.

#ProgAdDay
...

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Instagram post 18064423591001034 What’s at the top of today’s #programmatic #trader's wish list? #Adelphic reveals what their ideal world looks like – and the answers might surprise you 🔗 link in bio

#ProgAdDay

What’s at the top of today’s #programmatic #trader's wish list? #Adelphic reveals what their ideal world looks like – and the answers might surprise you 🔗 link in bio

#ProgAdDay
...

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Do you think #programmatic #traders’ jobs consist of basic data entry and saying “no” to requests all the time? Think again. #Adelphic’s VP debunks the top 5 programmatic trader myths in Marketing Land at the link in bio.

#ProgAdDay
...

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Thank you for having us!

#ProgAdDay #programmatic

#Repost @cadreon_ipg (@get_repost)
・・・
Thank you to our amazing presenters from @adelphicdsp for the informative #LunchandLearn session today! Come back soon! #AdTech #Marketing
...

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How much fun did we have with @havasprogrammaticusa the other day? The limit does not exist!

#ProgAdDay #programmatic

#Repost @havasprogrammaticusa (@get_repost)
・・・
big thanks to Adelphic for a totally fetch night out at the theatre! #programmatic #team #agencylife
...

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As we get ready to celebrate #ProgAdDay, we recognize @discovery for being a great #programmatic partner this year! - Your team at #Adelphic ...

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NEW: Let's celebrate programmatic traders! Adelphic is proud to announce the first-ever National #Programmatic Advertising Day on November 7! Link in bio to learn more. #ProgAdDay ...

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#Adelphic's #Programmatic Account Strategists enjoyed some team bonding at their offsite in Chicago!
#ProgAdDay
...

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Instagram post 17918183236357370 The “2020 Trends in #Programmatic” Executive Panel with @starcomww, @havasprogrammaticusa , The Vertere Group and #Adelphic has begun at the #ProgAdDay Summit!

The “2020 Trends in #Programmatic” Executive Panel with @starcomww, @havasprogrammaticusa , The Vertere Group and #Adelphic has begun at the #ProgAdDay Summit! ...

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‪What does transparency really mean in #programmatic? @havasprogrammaticusa explains financial and operational transparency in the industry at #Adelphic’s #ProgAdDay Summit. ‬ ...

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Instagram post 18036234547211969 #Adelphic’s at the @Digiday Media Buying Summit to discuss today’s top trends in #mediabuying including privacy and safety as well as the increasing focus on #programmatic talent! #ProgAdDay

#Adelphic’s at the @Digiday Media Buying Summit to discuss today’s top trends in #mediabuying including privacy and safety as well as the increasing focus on #programmatic talent! #ProgAdDay ...

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Congratulations to our #ProgAdDay TV giveaway winner, Annie at @havasprogrammaticusa! And a big thank you to our sponsor @inscapetv for providing the Vizio TV! ...

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Instagram post 18107762053029282 “Over 40% of media buying professionals use 3 or more #programmatic platforms regularly, showing the complexity of their jobs,” says #Adelphic’s CMO during a sneak preview of Adelphic’s new programmatic trader paper at the @Digiday Media Buying Summit! 
#ProgAdDay

“Over 40% of media buying professionals use 3 or more #programmatic platforms regularly, showing the complexity of their jobs,” says #Adelphic’s CMO during a sneak preview of Adelphic’s new programmatic trader paper at the @Digiday Media Buying Summit!
#ProgAdDay
...

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Instagram post 17886641080442671 #Adelphic’s SVP takes the stage to kick-off #ProgAdDay!

#Adelphic’s SVP takes the stage to kick-off #ProgAdDay! ...

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@vipviolin is killing it at the #ProgAdDay celebration! ...

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