Digital Out-of-Home (DOOH)

Today, digital out-of-home isn’t limited to roadside billboards; ads can also be found running across screens in elevators, gyms, airports, office buildings and more. Recognized as an AdExchanger Programmatic Power Player, Adelphic’s self-service platform allows marketers with a $25,000 minimum budget can execute DOOH advertising programmatically. With ample inventory available through private marketplace solutions, incorporating DOOH into your omnichannel approach and reaching consumers by the masses has never been easier.

AdExchanger Power Players Winner 2020

Programmatic Digital Execution

Access inventory across roadside digital billboards, fitness clubs, airports, elevators, shopping malls and more
Launch and refresh creatives with the latest branding efforts and offerings with ease
Optimize in-flight with tactics such as consumer-based location or dayparting toward high traffic
Deepen brand engagement with cross-channel amplification on exposed consumers

Accuracy & Precision

Forecast campaign reach and frequency across Rubicon Project’s integrated DOOH network
Impression multipliers translate a single DOOH ad into digital impressions based on calculated viewership

Unified Measurement

Track standard DOOH metrics alongside other cross-channel initiatives within Adelphic’s reporting UI
Assess the impact that DOOH exposure has on driving conversions and store visitation

Get Started with Adelphic’s Digital-Out-of-Home Solutions

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