Adelphic Certification

Become your organization’s resident programmatic expert, learn how to save time and take your performance to the next level – whether you’ve been at it for years or are just starting out.

Adelphic Programmatic University

Adelphic Certification is our free interactive program that covers programmatic industry trends, technology capabilities and time-saving workflows. In just two hours or less, marketers can learn to deliver more efficient omnichannel campaigns and optimize on the fly through our power-user DSP.

Adelphic Certification is both a formal certification program and an ongoing reference point for best practices and clear answers anytime you need them.

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READ THE VIDEO TRANSCRIPTION ›

Adelphic Certification - Software Essentials

Learn the basics to navigate through the Adelphic platform and gain an understanding of the pillars on which it was built.

The Adelphic Hierarchy
The Adelphic User Interface
Introduction to Identity Resolution
Introduction to Publisher Marketplace

Forecasting
Campaign Dashboard
Performance Tracking
Introduction to Advanced Reporting

Acquire a deeper understanding of dashboards and workflows to launch more effective campaigns and leverage targeting tactics.

Advertiser Dashboard
Campaign Setup
Order Creation
Order Dashboard

Adding Private Marketplace Deals
Audience Builder
Targeting

Adelphic Certification - Series 2 - Platform Overview

Adelphic Certification - Series 2 - Platform Overview

Acquire a deeper understanding of dashboards and workflows to launch more effective campaigns and leverage targeting tactics.

Advertiser Dashboard
Campaign Setup
Order Creation
Order Dashboard

Adding Private Marketplace Deals
Audience Builder
Targeting

Adelphic Certification - Series 3 - Platform Overview

Master the platform tools that drive performance and produce optimization insights after the campaign has launched.

Bid Multipliers
Pixels
User Pools
A/B Testing

Deal Forecasting
Identity Segments
Identity Insights

  • “I found that the Adelphic Certification platform was easy to access, understand and navigate through. The videos showcased the capabilities of the platform and showed me ways to better optimize my campaigns. The modules were helpful for reinforcing my learning during my early programmatic career.”
    JR Hautea, Assistant Programmatic Buyer
    Horizon Media
  • “Completing the Adelphic Certification Program was an engaging and user-friendly experience (much like the platform itself). The concise and clear lessons gave me the confidence I need to effectively navigate and utilize Adelphic to drive the best results for my clients. Thanks for all you guys do!”
    Josey Swanberg, Associate, Digital Platforms
    Fitzco
  • “[The] Adelphic Certification Program came at the perfect time for our agency. We had recently hired a new associate media planner looking to sharpen their digital skills right when our day-to-day trader was going on maternity leave. The Certification Program allowed us to accomplish both a personal goal of continued education development and quicken a comprehensive training to be a secondary in-house trader. Hope there will be future learnings as DSP/DMP continue to evolve.”
    Katie Cable, Programmatic and Platforms Manager
    PETERMAYER
  • “As a new trader, getting Adelphic Certified was a win-win situation. The platform being so robust, the Certification helped dive deeper into all its capabilities. And the courses as they navigate from basic to advanced tools offered by Adelphic, were very helpful in getting familiar with the UI, learning targeting strategies and optimization tactics to ultimately drive campaign success. I highly recommend it to all traders using Adelphic and we at Rouge have made this certification vital for all new programmatic team members.”
    Jinjal Shah, Manager, Digital Operations (USA)
    Rouge Media
  • “Adelphic Certification was extremely informative and really helpful in educating every member of the team regardless of DSP background or knowledge. Since I became Adelphic Certified, I have personally become a more confident user and the level of expertise on the team has increased. The platform itself is super user-friendly, intuitive and their customer service exceeds expectations in every way.”
    Tiffany Morales, Manager, Digital
    Dentsu Aegis – Carat
  • “I truly value the opportunity to have taken part in the Adelphic Certification program. The whole process was super easy and accommodating to my busy schedule, and the videos were engaging and informative. Since becoming certified, I have become a more confident user and my ability to navigate the platform has improved. The platform itself is super user-friendly and the customer service we receive far exceeds expectations in every way.”
    Chris Lombardi, President and Co-Founder
    APEX Mobile Media
  • “The Adelphic platform has such depth as both a DSP and a data source. It is a key piece of the Clue stack and The Adelphic Certification Program is essential to onboarding new campaign managers to this incredibly unique platform and helping our staff realize its maximum potential.”
    Josh Alvernia, CEO & Co-Founder
    Clue
  • “The Adelphic Certification program is challenging, and gives an extensive introduction to the Adelphic platform, and a grounding in the basic mechanics of programmatic trading that apply across all platforms. It opened up my perspective to parts of the platform I hadn't been aware of and wasn't taking full advantage of.”
    Leni Villarreal, Senior Account Manager, Demand Partnerships
    Beachfront
  • “The Adelphic team did an excellent job putting together their certification course. As someone new to the platform, I had to quickly learn how to navigate their DSP. Their short form videos gave me the background and context I needed to begin activating campaigns and driving efficiencies for my clients. I found a lot of value in the individual audience descriptions within their Identity Management Platform as well as enjoyed how each module ended with a quiz so that you could test your knowledge of key concepts. For anyone looking to get more experience within the programmatic space, I would highly recommend the Adelphic Certification Course.”
    Abraham Insler, Associate Director, Media Activation
    Mogo Interactive

Meet the Training Team

Alexander Perrin

Alexander Perrin
VP, Adelphic Platform

Michael Lewis
Principle Platform Trainer

Sid Sharma
Director, Programmatic Strategy

Adelphic Certification helps marketers become programmatic experts and accelerates team performance! Plus, we never charge for training; all modules are free to explore.

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Start driving down your DSP cost today! Get Started