Research and Insights by Adelphic
The latest industry research and case studies from clients leveraging Adelphic and our people-based data.
Programmatic Advertising in the Trenches:
A Survey of Programmatic Traders’ Top Challenges and Opportunities
In the years since its introduction, programmatic advertising has grown and changed dramatically. In 2019 alone, advertisers will spend close to $60 billion on programmatic – a number that will only increase in the near future. Meanwhile, brands will continue to bring their media buying in-house, a trend that’s growing in popularity.
Introduction to Programmatic Advertising:
In-Housing for Brands
In-housing programmatic can save on costs, increase ROI and expand transparency, but it can be a confusing and complex process. Our guide helps you understand the landscape and key elements of a programmatic approach to prepare you to bring your media buying in-house.
Introduction to Digital Out-of-Home
Digital out-of-home empowers marketers to reach consumers by the masses with personalized and timely messaging, but as with any new technology, it comes with a learning curve. Our introductory guide provides marketers with the knowledge necessary to leverage programmatic DOOH to achieve their goals.
Cross-Device Video Campaign Drives Global Candy Maker’s In-Store Sales
Learn how a global candy manufacturer leveraged Adelphic’s demographic, contextual and behavioral targeting capabilities to drive in-store sales of its flagship product by executing a cross-device video campaign.
Streaming Provider Drives Higher Tune-In with Adelphic’s People-Based Approach
Discover how a leading over-the-top (OTT) content service provider drove higher tune-in by leveraging Adelphic to target lapsed viewers of its programming through a cross-device campaign.