Linear television remains attractive for its mass reach and brand safety. But TV’s role in today’s omnichannel world is changing as the number of cord-cutters and cord-nevers increases – what worked in 2015 won’t work in 2020, especially as we deal with the myriad changes brought about by COVID-19.
Join a diverse panel of industry experts at this virtual event to learn:
How successful marketers are pairing traditional TV with emerging technologies like programmatic linear TV, CTV and ACR
The factors that impact whether viewers are active on companion devices during TV programming, like daypart and genre – and how to leverage this knowledge
What lessons marketers can take away from the COVID-19 pandemic and into the future
President, North America
VP Group Director,
CEO & Co-Founder –
For questions about the event, please contact Adelphic’s Marketing & Communications team at email@example.com.